3 Steps to Build Your Writer’s Platform

(first published in 2018, now with updates)

Why do many aspects of Platform cause a writer to shun and run from this daunting stage?

“It’s so new.”

“It’s so scary.”

“I’m scared!”

“I can’t do it.”

“I don’t know even what I’m doing.”

“Why is it important?”

I don’t know what keeps you from building your writer platform. Every person is beautifully designed. What I do know is that in the years I’ve been navigating the waters of social media and building a platform, I’ve learned it’s not as daunting. Rather, it’s quite fun. God’s given each of us gifts with which to serve him. We each have intrinsic value to contribute to our community.

Yet fear is one thing that can get in the way of building platform.

Fear pushes you away from connecting, from growing, from learning. Fear keeps me from doing what I want to do. I didn’t realize how introverted I was on social media; I don’t enjoy sharing every scene of my life, however, as I’ve grown into the knowledge of truly connecting, I am learning how to connect in the way that works for me. It might not work for you, and you’ll likely find your own way of vulnerability and connection too.

Once I realized what I was afraid of and how to nudge it down, connecting with people has been the most rewarding part of this platform journey.

I can’t remember who said it but I’ve learned to let fear motivate me, for in that, I’m able to balance the rational fear from the irrational fear about platform and why it makes me scared. When I release my fear  and embrace inner confidence, I’m giving myself the freedom to do what needs to be done and press on with love and light.

As King David said in Psalm 23, “He maketh me to lie down in green pastures: he leadeth me beside the still waters.”

My fellow writers, graze in the security that the Lord is with you in every situation. Even as you build your platform and reach out to people. In my mind, platform simply means connecting with people. With the Lord at my side and a love for people, I can go anywhere and do anything.

As many an industry professional will say, “Platform” isn’t just social media, branding, and blogging, “it’s network. It’s connection. It’s relationship.”

Many beginning creatives may find Platform challenging, and it is. Connection might seem like a valley at first. But if we zoom through the valley and turn our eyes toward the mountain, we will recognize success. Rome wasn’t built in one day. Neither is Platform built in one month. Or one year. Or ten.

Find your vulnerability. Find your tribe. And let your connections live and flourish.

Here are three N’s to build that platform:

1. Network on the social media you’re comfortable with.
   If it’s only Facebook you’re on, stay there. Don’t try anything else. When you’re comfy cozy, venture out and include Instagram, LinkedIn, or YouTube. Above all else, start small. Build those relationships, even among your thirty friends. You’ll grow.
2. Nudge everyone in your field. And join others’ newsletter list too.
   If that field is editing, reach out to one person a week. Make small conversation. Compliment them on something from their website or social media content or newsletter. If that field is writing, connect with writers who write the same things you do. Offer something of personal value to everyone you meet.
3. Nestle with God and his people. 
   Growth takes time and effort before it just blossoms. Keep working at it. Form a prayer chain with a few friends about your struggles. Find a mentor. Ask God what he would want you to do. He will help you because he’s called you to it.

I’d Love to Connect with You!

Authors, writers, editors, friends, PEOPLE, I’d love to connect with you!

You see my social media links on the sidebar. Follow me, and I’ll follow you back––I would also love to engage in conversation. Or better yet!! Sign up for my email newsletters for valuable information and to continue broader and deeper conversations…

That’s what it’s all about. Let’s get this platform, connection, underway so we can do what we’re called to do!